Conversica Unveils Powerfully Human™ AI Capabilities That Transform Marketing, Sales, and Customer Success Teams and Make Bots Obsolete New Generation Revenue Digital Assistants™ Feature Major Advancements Built to Uniquely Fuel Revenue Growth; Scale Conversational Engagement with Real-Life, Two-Way Interactions FOSTER CITY, Calif., October 27, 2022 – Conversica, Inc., the leading provider of conversation automation solutions for enterprise revenue teams, today unveils the most humanlike AI advancements available to its Conversational AI platform. The new Conversica Chat and Conversica Answers enable the company's Revenue Digital Assistants (RDAs) to engage every lead, prospect, and customer in unscripted conversations with authentic, AI-generated web chat, SMS, and email. For the first time, revenue teams are able to trust RDAs to execute business objectives autonomously and work alongside their human counterparts, increasing capacity and freeing teams to focus on strategic  activities while simultaneously delivering stellar customer experiences and dramatically growing revenue opportunities. A demonstration of the announcement will be simulcast today at 11 am PST at the W Hotel in San Francisco. Conversica's new generation of Revenue Digital Assistants arrives at a pivotal time for businesses. With company budgets tightening and customer expectations for brand interactions continuously increasing, revenue teams across industries are required to do more with less.  "As the economy continues to change, the old growth model—working one customer at a time—no longer works," said Jim Kaskade, CEO of Conversica. "Businesses simply can't staff to the level needed for one-to-one conversations with every prospect, lead, and existing customer. And today's buyers are too savvy to be moved by the many one-way message blasts or, worse, scripted bots that are painfully programmed to route frustrated customers to an already overwhelmed human.” Unlike scripted bots that force people down a predefined path, Conversica’s AI-powered RDAs leverage the most advanced, largest language models available to quickly interpret open-ended questions and dynamically generate responses just like a human would. With over a decade of expertise in AI that benefits from being trained by billions of revenue-centric interactions, Conversica’s RDAs have evolved and learned how to influence and persuade customers and prospects throughout buyers’ lifecycles. Customers benefit from solutions that offer an average of 24x return on investment, 40-50% conversion rates, and 5x more pipeline, at reduced costs to the business. “The impact of Conversica’s RDAs goes way beyond our expectations, and the new advancements up the ante,” said David Shell, Director of Global Omnichannel Demand Marketing at Rockwell Automation, a Conversica customer. “The potential to increase productivity, lower costs, accelerate the velocity of leads in the pipeline and multiply staff efforts make Conversica’s solutions vital for fueling revenue growth.” New advancements include: Conversica Chat that is powered by an advanced natural language processing (NLP) solution that engages web visitors in the moment through dynamically generated dialog which goes far beyond the scripted workflows of simple chatbots. RDAs autonomously answer open-ended questions, connect visitors with the right resources, and set up demos or follow-up meetings to unlock revenue opportunities. No programming is required, which makes this solution uniquely game-changing. In the future, this same NLP technology will be applied across channels, including voice. Conversica Answers enable Revenue Digital Assistants to learn customers’ businesses FAQ automatically, so they can autonomously and authentically answer questions across any channel, in any language, at any point in the customer journey where businesses want strict governance around the answers, such as in highly regulated industries or for companies with very specific brand guidelines.  Conversica Premium Skills power Revenue Digital Assistants with the knowledge to act like a human member of the team. Premium Skills enable RDAs to leverage sophisticated segmentation and insights from across the enterprise to deliver more highly personalized customer experiences. These skills have enriched content from insight platforms like Account Based Marketing, Customer Data Platforms, and even CRM platforms with recommendation capabilities like Salesforce’s Einstein.  “Companies must deliver personalized, back-and-forth, human-like conversations to their contacts at every point in the customer journey. Otherwise, they’re leaving revenue on the table,” Kaskade said. “Conversica's RDAs feature a new level of Powerfully Human exchanges powered by the most advanced conversational AI technology on the market today. One can no longer tell the difference between a human and a Conversica RDA. Welcome to the new era of business where no revenue opportunity is missed!" To view the live simulcast, go to: https://conversica.brandlive.com/Conversica-Revenue-Revolution/en  About Conversica Conversica’s Revenue Digital Assistants™ (RDAs) supercharge workforces such as marketing, sales, and customer success teams to acquire untapped revenue through perfectly structured conversations. With billions of human interactions spanning more than a decade, Conversica’s RDAs have learned to influence and persuade customers and prospects throughout the customer journey lifecycle. Unlike chatbots, Conversica RDAs are Powerfully Human and can hold meaningful conversations at every touchpoint to create brand loyalty and maximize every revenue opportunity. The result is increased operational efficiencies, reduced costs, and improved customer experiences. To learn more, visit conversica.com and follow the company on Twitter, LinkedIn and Facebook.   Conversica Media Contact:  Meriane Morselli, on behalf of Conversica  conversica@msrcommunications.com (415) 989-9000 ###

Artificial intelligence (AI) is poised to transform the way that marketing professionals work, and how organizations target, engage and connect with customers and prospects. Just like how marketing automation created new tasks and job functions, AI will revolutionize the way marketing is performed – and dictate a new set of job needs and skills. Marketing will be one of the earliest business functions to be massively changed by AI use. In the past decade, marketing automation systems produced enormous amounts of data, much of which has gone unused. AI, which includes machine learning, intelligence process automation, digital assistants, and conversational interfaces, enables more of this data to be used for dozens of marketing applications.

Artificial intelligence marketing (AI) is looking to change the game of leveraging customer data, with new found concepts of machine learning to anticipate the next move to enhance a customer's journey, writes Ipsit Roy, a freelance content writer. The last few years that went by a bear a fine witness to the rise of innovation in marketing. With newer tools and trends popping up every minute, and a majority of them actually living up to the hype, marketing teams can dream about bringing the sun and the moon closer. In their Artificial Intelligence (AI) survey, account-based marketing firm, Demandbase joined hands with Wakefield Research to harp on the potential that AI carries in affecting sales and marketing in leaps and bounds. The research depicted how there remains a strong divergence between the urge and the confidence of innovators to help forward-thinking organizations adapt to AI for first-grade marketing programs.

Shantanu Narayen, Adobe's CEO, has delivered his message that people buy experiences, not products to both U.S. and European audiences this year. Narayen also advised that products [aren't the main] differentiator anymore. Companies are now competing for the hearts and minds of all customers and should aim to exceed their expectations at every point of the journey. News that it's less about the transaction and more about the relationship has given birth to "experience makers" who promise to bring this vision to life. Claire Cronin, the CMO of Virgin Atlantic, also waded into the experience factor by saying, "Tans fade, memories don't." However, the inconvenient truth is that business needs to use data to drive these experiences.

Content curation, sentiment analysis, predictive customer service, and optimal ad targeting are among multiple examples of where AI is already impacting marketing. Our expectations of how AI can radically transform marketing in coming few years is nothing short of mind blowing. Billions of web pages and social media posts supplementing CRM data will provide a 360-degree view of each customer. This will enable hyper personalized marketing in which an AI-driven business concierge delivers end-to-end curated buying experiences tailored to each individual customer. These scenarios are based on emerging practice and trends, and therefore completely realistic, but they mask the anxiety about the possible downside of AI's increasing role in marketing.

Traditional outbound marketing campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable growth in today's always-connected, real-time world, marketers must deliver continuous, customized, two-way, insight-driven interactions with customers on an individual level. Brands that understand this and put the right Systems in place to scale are creating competitive advantages that are very difficult for their competitors to replicate because it's not just about technology. Forrester Research refers to this as creating a "Contextual Marketing Engine". In their 2016 survey of 115 technology, marketing, and customer experience professionals, Forrester found that, across the board, organizations' investments revolve around implementing customer personalization initiatives, solving people's challenges, and assembling digital experience systems.

Traditional outbound marketing campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable growth in today's always-connected, real-time world, marketers must deliver continuous, customized, two-way, insight-driven interactions with customers on an individual level. Brands that understand this and put the right Systems in place to scale are creating competitive advantages that are very difficult for their competitors to replicate because it's not just about technology. Forrester Research refers to this as creating a "Contextual Marketing Engine". In their 2016 survey of 115 technology, marketing, and customer experience professionals, Forrester found that, across the board, organizations' investments revolve around implementing customer personalization initiatives, solving people's challenges, and assembling digital experience systems.

Traditional outbound marketing campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable growth in today's always-connected, real-time world, marketers must deliver continuous, customized, two-way, insight-driven interactions with customers on an individual level. Brands that understand this and put the right Systems in place to scale are creating competitive advantages that are very difficult for their competitors to replicate because it's not just about technology. Forrester Research refers to this as creating a "Contextual Marketing Engine". In their 2016 survey of 115 technology, marketing, and customer experience professionals, Forrester found that, across the board, organizations' investments revolve around implementing customer personalization initiatives, solving people's challenges, and assembling digital experience systems.